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Recently, Photon Creative worked on a set of videos for an event about cognition for autonomous cars using 6D localization for Civil Maps.

I spent some of my winter in Boston, MA this year. Biggest difference between Boston and San Francisco? Boston has weather. Oh boy does it have weather. I thought 40 degrees was cold, but the natives said it was nothing.

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In the Bay Area tech community new products are often software and unlike physical products, are defined not by aesthetics but by function. For those of us who understand visually this presents a problem and is one of the reasons the animated explainer video has had such widespread usage.

“What defines Interactive?”

As content creators at Photon, our job involves making video that sticks out by any means possible. On Sunday, August 8th, an unusual opportunity presented itself. I certainly didn’t expect to become fully immersed as a performer in an interactive theater experience involving leading a death march, playing party music and signaling the death of the main character through song.

As a young person living in a vibrant city, a common question is often posed: “Where do you watch TV?” Even ten years ago the answer to that question may have simply been, “TV,” but that just isn’t the case anymore. With streaming services as a part of the daily norm, content makers have spread their fruits and labors to other platforms, looking to heighten engagement with their audience and make impressions that leave the consumer in want of more. Ads placed on Youtube, Facebook, Hulu and other platforms have the distinct advantage of being able to report statistics directly back to their creators. But let’s take a step back.

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After visiting with family and getting my fill of malasadas, we spent time on Oahu and Hawaii (the Big Island) looking at the sites and at the beach. Here is a photo from Diamond Head in Honolulu showing the beach stretch along Waikiki beach, after a short hike up hundreds of stairs.

Instagram filter used: Gingham

The Mill created this robot car and it’s the future of car advertising video production and any car visual effects shots. It creates the real HDR pass that matches your scene using a 360 camera rig on the car, so that you can use that as a reflection on the 3D rendered car for ultimate realism.

Instagram filter used: Hefe

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